Supermodel Helena Christiensen is swapping the catwalk for conservation as she joins a washing powder-sponsored campaign to encourage people to clean their clothes at low temperature.
Ariel, with the help of Global Cool, is promoting the “Do a Good Turn” initiative, which will take the form of a major national television advertising campaign featuring the model. Ms Christensen will also join the Energy Saving Trust on a roadshow visiting shopping centres around the UK that will offer free advice and home energy audits.
Speaking about ‘Do A Good Turn’, the 38 year-old Dane explained the thinking behind the campaign. “Simply switching the dial on your washing machine to 30 degrees can save up to 40 per cent of the energy used in each load,” she said. “Sometimes the environmental issues we face today seem overwhelming, but we can all do our bit and turning to 30 degrees with Ariel is just one small way we can all help make a difference.”
Marks & Spencer’s recently announced that they were planning to re-label most of their clothing to encourage customers to wash at a more environmentally-friendly 30 degrees.
Ms Christensen has long been an advocate of green issues and recently launched a range of t-shirts for the Environmental Investigation Agency’s ‘Forests Of The World’ campaign.
Click here for the ‘Do a Good Turn’ website
[…] Diane Verde Nieto of Clownfish made a great observation for those in attendance, that modern communications professionals should be able to handle the schizophrenia of leading two agendas. One to sell our clients products and services and the other to build sustainability into the way they work. Again they are not incommensurate but it takes a twin track mind to handle the conflict in the transition stage. She also drew our attention to London’s aim to be a sustainable city by 2020 which was something I wasn’t aware of and will surely be a terrific motivator for business to reshape and retool. In addition Diane pointed out the Ariel low temperature wash cycle campaign(30 degrees) and that the internet is a heavy user of electricity impacting on the environment through huge data centers that are sprouting up around the world, as well as the costly running of computers and servers. Water, she alerted us, is going to be the next big challenge after carbon footprint responsibility takes hold. This makes complete sense for those who follow geopolitics around the globe and is a timely reminder for Sci-fi fans to reread Dune. Lastly Diane used a bleak euphemism for the business of carbon offset trading described as the equivalent for the environment of the morning after pill […]
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