SEO is a great investment for small businesses or large corporations trying to make their way into the digital world. Optimizing their marketing increases traffic to their site, which in the end brings them customers from search engines such as Yahoo, Bing, and Google. But how much does SEO really cost and why would it be a great investment for your business? Foster SEO, which provides services related to SEO in Hamilton, has helped out by providing details on some of the basics.

Understanding the Costs

Before diving into buying any type of SEO service, you have to first look at what the costs are. How competitive your industry is and how much SEO optimization you will be needing are some of the things that should be thought about. You wouldn’t want to spend over $10,000 on SEO if that’s not in your budget or if you know there is not a lot of competition in your niche.

For example, this year slime has been taking over the children’s market. If you are in the business of slime, then it would probably be a great idea to buy more SEO services or hire someone to help you stay ahead of your competition. SEO would be a great investment for your company because with the right marketing tools, it would get you on the front page of every search engine that is currently out there.

Since slime is a competitive market this year, you would be benefiting because of the traffic of all the parents and children buying slime.  But being on the first page of Google can change your revenue dramatically, so optimizing to fit in the algorithms to be able to stay on the first page of Google is important.

How Much Does SEO Cost?

Before jumping head first into the world of SEO, you have to first look at how much SEO costs. There are different methods, and payments that could vary from under $500 to $20,000 per month. But each tier of payments would get you a different SEO experience. Here are some of what you may be paying for as a part of SEO services.

Monthly retainers cost anywhere from $500 to $20,000 depending on the needs of your company. Yes, it is costly but knowing the revenue and the traffic that would be headed your way is definitely beneficial and worth every penny. According to Digital Current, paying less than $500 may not be a great investment “unless you are a hyper-local company that has little competition and your site is very small.”

Hourly SEO means that you will be paying a professional SEO consultant to do your SEO hourly. Depending on the professional and how good they are, they may charge you $100+ an hour. But be careful about getting scammed; a lot of people in the internet fake being an SEO professional to scam you for money.

Make sure you know that the person you are hiring has the credentials you need in order for them to do their job correctly. But also know that the person you are hiring can optimize your SEO to its full potential. If they are doing their job correctly, you should be seeing results pretty quickly ,as you will be gaining a lot more traffic and clients/customers.

But Why Is SEO Important?

SEO is important because in today’s competitive market, search engine serve millions of users per day. Knowing that potential could be in your reach is important for not only you, but for your business, and your current and future clients as well. If you have any sort of business online, it is important to have your site optimized.

According to Reliablesoft.net, “Search engine optimization is important because the majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages. Users trust search engines and having a presence in the top positions for the keywords the user is searching fpr, increases the web site’s trust. And SEO is important for the smooth running of a big web site.”

Is SEO Right for Your Business?

Maybe, if the things that you are selling are marketable, such as slime, or baby clothes. Knowing if your website is in a competitive market can result in SEO giving you the best results, for the reason that it works depending on how many people are searching for the topic or niche on Google. If not a lot of people are searching for it on a search engine site, then maybe it’s not going to be profitable to spend $10,000 on SEO marketing.

According to Digital Current, “You should never assume that a specific SEO solution will work just because it’s worked for other businesses. Each business has unique search needs and goals to accomplish, and limiting your options by sticking with a single solution may be a mistake. To be better prepared to make the correct decision for your business, find a solution that fits within budget, strategically aligns with the needs and goals or your organization.”


Although SEO can get quite expensive, it is also an investment into your business and career. It may cost you a hefty price, but the revenue you will be getting in return can help you decide whether or not SEO may be right for you. Maybe start the budget low and if you do gain traffic and it works, then increase your SEO budget over time. It’s worth the time and money for the popularity and the business that it will give you for years to come.

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